Inverting the organisational pyramid

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Inverting the organisational pyramid

In any healthcare institution, the most important people are patients and their families [1]. These people benefit from the services of the institution, pay for these services either directly or indirectly through third-party payers, and hence affect the marketing of the institution through expressions of satisfaction (or dissatisfaction) with the services. They also form a customer base for re...

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ژورنال

عنوان ژورنال: Biomedical Imaging and Intervention Journal

سال: 2007

ISSN: 1823-5530

DOI: 10.2349/biij.3.3.e29